Jaguar Exec Pissy Over Rebrand Reaction Gives Away Free Cars

If you haven’t heard, Jaguar rebranded and people are all upset. With everything going on in the world, it’s really hard to give a sh*t about this. But a Jaguar exec spoke up about the extremely poor reaction by many to the brand refresh, saying the relaunch wasn’t meant to be “woke.” Not entirely sure what’s woke about the word “Jaguar” in a different font, but clearly it ruffled this dude’s feathers.

In an extreme reaction to the response, the exec publicly claimed in an interview that the company was just going to give away free cars. If people don’t like the rebrand and don’t want to pay, then f*ck it, let’s just give them away.

Jaguar’s CEO and senior leadership are utterly confused by the move, but for some reason they agree. If other brands start giving away free stuff when they get negative feedback, then Rolex, I hate your logo. (You can send my watch to this address…)